Is Your Brand Voice Speaking to Gen Z? A Guide for Modern D2C Brands — Diztaly Is Your Brand Voice Speaking to Gen Z? A Guide for Modern D2C Brands You’ve seen it happen. A legacy brand, in a desperate attempt to be “cool,” launches a campaign packed with “slay,” “vibes,” and “no cap.” The […]
In the hyper-competitive world of Direct-to-Consumer (D2C) commerce, you have milliseconds to make a first impression. Before a customer reads your value proposition, before they see your product’s price, they see your brand’s colors. And they judge. Research has found that up to 90% of snap judgments made about products can be based on color […]
In the explosive Indian D2C market, acquiring a customer is hard—but keeping them is an entirely different battle. With D2C sales in the US projected to surpass $187 billion by 2025, the digital shelf has never been more crowded. Consumers are overwhelmed with options, and their attention spans are shrinking.For a D2C founder, this reality […]
The Indian D2C (Direct-to-Consumer) market is a battleground. With projected sales expected to surge past $200 billion by 2024, the opportunity is massive — but so is the competition. For every breakout success, there are a dozen “me-too” brands fighting for the same ad space, the same influencers, and the same customers.As a D2C founder, […]
The Indian D2C landscape is exploding. Every day, new brands launch, flooding social media feeds and marketplaces. In this environment, a great product is no longer enough. Your success depends on being recognized and remembered. Many founders mistake having a logo for having a brand. A logo is just one piece of a much larger […]
Your brand name. It’s the first thing you type into a domain registrar, the first handle you search for on Instagram, and the first word a customer speaks when they tell a friend about you. In the fast-paced world of Direct-to-Consumer (D2C) brands, a name isn’t just creative—it’s a business asset. A great name builds […]
Why Your D2C Brand Needs a ‘Why’ — Diztaly In the hyper-competitive world of Direct-to-Consumer (D2C), founders are locked in a daily battle — fighting for ad space, inbox attention, and a fleeting moment on the social feed. With customer acquisition costs rising, competing on price is a race to the bottom, and competing on […]
Diztaly — D2C Brand Identity Checklist (Clean Body Only) In a crowded digital marketplace, your brand identity is what sets you apart. It’s the cohesive story that builds recognition, fosters trust, and transforms casual buyers into loyal advocates. As Harvard Business School professor Jill Avery notes, brand identity acts like “tinted glasses” that shape how […]
